How It Works
From first click to full visibility — in four steps.
Install in Under 10 Minutes
Add a 5-line JS snippet to your site — or connect your existing Google Analytics 4 account. No developer required for either option.
AI Traffic Is Identified
The system uses JS signals, user agent analysis, and referral pattern recognition to identify visits from ChatGPT, Gemini, Perplexity, Claude, and 15+ other AI platforms.
Dark Traffic Is Recovered
Visits that currently appear as 'Direct' or 'Organic' in GA4 but were AI-sourced are re-attributed to their correct LLM origin — finally making your GEO investments visible.
Track, Report & Optimise
See which AI platforms send the most converting traffic, which pages they land on, and where sessions drop. Let the data drive your next GEO optimisation priority.
The problem it solves
When someone reads a ChatGPT response that mentions your brand and visits your website, Google Analytics records it as "Direct" traffic. You have no idea ChatGPT sent them. You cannot measure your GEO investments' ROI because the traffic they generate is invisible to every existing analytics tool. LLM Traffic Analytics gives you the measurement foundation that every AI-era growth strategy requires. 15-30% of "direct" traffic on content-heavy websites is actually LLM-sourced dark traffic that existing analytics cannot see. You are already getting AI referrals — you just cannot measure them yet.
Integration Setup
Integration via 5-line JS snippet (under 10 minutes) or Google Analytics 4 connector (under 30 minutes) — no developer required for either
AI traffic attribution
Identify and separately track visitors from ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, and all major AI platforms
Dark traffic recovery
Identify LLM-sourced visits that currently appear as "direct" in your existing analytics
Bot monitoring
Classify all AI crawler activity: which bots, which pages, crawl frequency, crawl depth, and correlation to subsequent citation
User journey analysis
How LLM-referred visitors navigate your site, how many pages they view, and how their conversion path differs from Google organic visitors
Conversion tracking by AI source
Which LLM platforms send the most valuable, highest-converting traffic to your site
Of 'direct' traffic on content-heavy sites is AI-sourced dark traffic invisible to GA4
GEO SEO Lab client data
“We had no idea Perplexity was sending us 400+ sessions a month until LLM Analytics recovered that traffic. Now we know exactly which content to double down on.”
Arjun S.
Marketing Director, B2B SaaS, Pune
Built for your industry
See how this tool is used in your specific vertical.
Related reading
Deeper context from the GEO SEO Lab blog.
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Frequently Asked Questions
Straight answers — no jargon walls.
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